Hearing the origins of the Dark Knight as told by the legendary Frank Miller at Boston Comic Con 2016. I got very lucky to be able to watch his panel discussion along with Brian Azzarello. They turned Batman from a low-selling comic to a huge success with The Dark Knight Returns.
Frank shared his key to success. He suggests finding a character that no one is writing about or has a bad reputation and turn it around. He said, “Look for a loser, make it shine, and you will be a winner.” This is how he found Batman in the 1980’s – at the bottom of the ratings.